By the role of “producer” and “consumer”, Thai BCG realizes that the roles and responsibilities of each person or organization, who concern the consumption behavior, are very important in environmental prevention from disturbing the nature as less as possible.      “Beverage carton group” is established from the collaboration of the beverage carton manufacturers. The main objective is to support and encourage the consumer to collect the used beverage carton to recycle process.      BCG (Beverage carton group) also has community network, which is able to reach the target in each community. This comes out with the good solution in collecting the used beverage carton to recycle process in the community scale.